Rules to Write By

By Susan de la Vergne
Technical professionals and engineers tell me the one thing that really bothers them about the whole business of writing is how messy it is. There’s no one right answer to anything. You can phrase something this way or that way, and either one is good. You can organize your subject matter one way or a different way, and both are right.

Bombarded by Messages

By Susan de la Vergne
At the gym, from my vantage point bouncing on an elliptical machine, I take an inventory of messages. That is, I look around to see how many ideas, products, and people are trying to get my attention while I am trying (somewhat in vain) to mind my own business.