Can Engineering & Marketing Get Along?

By Gary Hinkle
They’re selling features we haven’t even designed yet!—is a common complaint from engineers about marketing. Requirements are a moving target, thanks to marketing. They’re not well-defined. They’re growing and changing, yet deadlines and schedules are firm. While engineering is pointing fingers at marketing, marketing is pointing back. Engineers aren’t getting the importance…

The Business and Leadership Conflict

By Gary Hinkle It’s ridiculous if you think about it – businesses invest billions of dollars per year on leadership development, yet we continue to have a shortage of true leaders in business. Not every business suffers from this shortage, but I know that within most organizations involved in technology development and manufacturing there are…

What Does Exceptional Engineering Management Look Like?

By Gary Hinkle Managing engineering and other technical functions is mind-bogglingly difficult for many people in these roles. It’s more difficult than managing non-technical work because of the complexity involved and what’s at stake. The challenges related to managing technical work require special skills and suitable people who embrace the challenges. There is a severe…

Getting Started with EI

By Susan de la Vergne What We Didn’t Learn in School The education systems that hatched us emphasized logical reasoning and memorization. That’s the way to maximize our brain potential! Courses are designed to use our cognitive intelligence, and once we successfully complete a lot of them (the courses, that is), we’re ready. That’s led…